Research and Record: Lost Letters

Graphic and Communication Design Diagnostic 29/09/2015

Lost Letters

Secondary Research

These were some of the designers we were shown in class who I researched on:

1. Howies is a brand that uses traditional forms of printing on clothing using natural dyes and fibres. Even though it is a time consuming and expensive process it's always good to see clothing brands who are environmentally responsible and preserve traditional techniques.

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2. Herb Lubalin's work is such that it brings a smile to a person's face. There are very simple amendments he makes to the letters he uses, but it makes a huge difference and brings out a greater meaning to the word. I really like the minimalism in the work.

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3. What I love about the first picture of Alan Fletcher's work is how literally he has used the words with the typography. And the second picture speaks a lot even though it has just one word on it.

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4. The famous FedEx logo. designed by Lindon Leader, has the hidden arrow behind it and that's what makes the logo to great.

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Upon seeing this I tried to find some other logos with such hidden images as well. The first one is Hersheys Kisses. The second one is Sony Vaio, the V and A represent analogue signals and the I and O are shaped like the binary digits.

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Work in class

I chose to draw around the letter 'C'. The first thing that came to mind was an elephant, then a hand opening a door handle. When I used the hand that way, I realised that the hand can be used in several ways. I though of the hand holding a Mumbai local train handle and then the handle of a beer mug. All of the sketches are in my sketchbook.

This is the progress of the lino cutting:

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This is the final outcome, it shifted a little and I didn't get the exact screen print that I wanted:

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Details

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